June 8, 2026

Day

MOGL introduces Athlete Paid Social, an AI tool for precise audience targeting through athlete influencers

MOGL, an AI-powered athlete influencer marketing platform, is introducing a new feature, Athlete Paid Social, for brands to run campaigns directly on athlete social accounts, similar to programmatic media buying. Founder Ayden Syal described Athlete Paid Social as “scaled influencer whitelisting” with brands benefitting from improved audience targeting through MOGL’s data platform. A beta test of Athlete Paid Social...