Thought Leadership

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The Rise of the Sportfluencer™ Economy: The Convergence of Sports, Creators, and Technology

When we were fundraising for the Aperture Venture Capital debut fund in 2020–21 we spoke with upwards of 40 corporations and corporate venture units as part of our unique capital formation strategy. One of those corporations was Nike, specifically the corporate strategy, internal incubation and Jordan brand groups. Nike eventually declined to join the 7 other corporate...