News

How MOGL’s New Offering Turns Athlete Social Accounts Into Measurable Ad Channels 

MOGL, an Athlete Influencer Marketing platform, launched Athlete Paid Social last month, an offering that enables brands to run ad campaigns through athletes’ Instagram and TikTok handles rather than a brand’s own account. The first campaign built on it, for athlete platform ProStyl Sports, produced ad clicks at roughly a quarter of the industry’s average cost. That result […]

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Alaffia named one of America’s Greatest Startup Workplaces by Newsweek

We are thrilled to share that Alaffia has been named by Newsweek as one of America’s Greatest Startup Workplaces in 2026. The award, which Newsweek developed in partnership with Plant-A Insights Group, recognizes startups whose workplace cultures foster collaboration, innovation, and sustainable business growth. More than 26,000 startups were considered in Newsweek’s initial analysis. Alaffia is proud […]

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MOGL introduces Athlete Paid Social, an AI tool for precise audience targeting through athlete influencers

MOGL, an AI-powered athlete influencer marketing platform, is introducing a new feature, Athlete Paid Social, for brands to run campaigns directly on athlete social accounts, similar to programmatic media buying. Founder Ayden Syal described Athlete Paid Social as “scaled influencer whitelisting” with brands benefitting from improved audience targeting through MOGL’s data platform. A beta test of Athlete Paid Social […]

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The Rise of the Sportfluencer™ Economy: The Convergence of Sports, Creators, and Technology

When we were fundraising for the Aperture Venture Capital debut fund in 2020–21 we spoke with upwards of 40 corporations and corporate venture units as part of our unique capital formation strategy. One of those corporations was Nike, specifically the corporate strategy, internal incubation and Jordan brand groups. Nike eventually declined to join the 7 other corporate […]

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Payment Labs CEO on Fixing eSports Broken Payout System

Source Most of the digital economy’s spotlight falls upon the glamorous. Think viral content, multimillion-dollar games and tournaments, blockbuster game launches, and influencer-driven brand deals. But behind the glitz lies a stubborn bottleneck, the thorny question of getting money from companies to athletes, creators and tournament winners quickly, compliantly and at scale. While payments are never the main attraction, they are always […]

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Anonybit and Scamnetic Partner to Launch Privacy-Preserving Biometric Scam Prevention

Scamnetic and Anonybit partner to help financial institutions deliver comprehensive protection against identity theft and scam threats Scamnetic, a company dedicated to protecting individuals and businesses from digital threats using advanced AI technology, today launched a partnership with Anonybit, a pioneer in biometrics.  Scamnetic and Anonybit will jointly reinforce the importance of layered defense and how […]

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Big News for Athletes: Connecting Instagram Just Got Way Easier — And That Means More NIL Deals

If you’re an athlete looking to secure more NIL Deals, today’s update is a game-changer. At MOGL, we just rolled out one of our most impactful platform improvements yet — and it directly answers the #1 question we’ve received from athletes: “How can I connect my Instagram without jumping through hoops?” Well, now you can. Starting today, athletes […]

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